Distribution
The thing I love most about my B2B clients is they usually have a service, not a physical product, that they’re offering. But let’s pause . . . how do you know if you’re B2B since that’s the lens for this whole article? Simply put, B2B stands for business-to-business...
Performance
Video is a top attention-grabbing tool for B2B marketing, but marketing can feel like a guessing game. How do you know if your video is even performing? Most people advise you to track likes, shares, comments, and average watch times. These analytics are just numbers...
Distribution
For video marketing to be successful, a digital distribution plan for your videos is a must. With people fast forwarding through broadcast commercials and cutting cable, you need them to find and share your content from their devices. Be strategic with what you say,...
Video Production
On average, a viewer needs to hear your message 7 times before your idea sticks. If you’re only making one video from a recording session, you are missing a huge opportunity. You already have the crew, location, and equipment, which are the most expensive parts of...
Messaging
The best performing B2B videos have one thing in common: a message that resonates with its audience. That message matters more to your audience than a glamourous, glitzy, perfectly crafted video ever could. Why? Because the right message shows you understand what they...
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