Your story is the hardest one to tell, but showing up and authentically sharing your message is a proven marketing strategy. Being on camera can be intimidating. It’s easy to fear being judged by others for what you’re saying or how you look. Heck, sometimes I’m my own harshest critic when I’m about to sit in front of the camera.
Unfortunately, if you don’t feel confident in front of the camera, it shows and the audience feels your discomfort. We want them to connect with you in a positive way, so here are my top tips that will help you gain confidence in front of the camera.
1. Know your story
Practicing your script is a great way to shake out the fear and get comfortable with what you have to say. Practice your script everywhere; in your car, in the shower, call a friend and ask for feedback. You need to be able to communicate your message confidently and to gain that confidence, you gotta practice what you are going to say.
2. Use a teleprompter
When you have a lot of content to deliver and can’t memorize it all, a teleprompter can save you a lot of time and frustration. It allows you to read the script in front of the camera, decreasing the amount of time spent recording and editing the footage.
3. Embrace the mistakes and throw away bad takes
When you’re watching a video, you do not know how many times it took that person to record the video. They could have had 43 shitty takes before they nailed the one that you’re watching. Record your message until you are satisfied with your performance and delete the crappy ones. No one’s going to know. But make sure to save the funny mistakes for the blooper reel.
4. Hire a producer to help you
I know, but it had to be said. My job as a producer is to help you look good and sound smart. I’m also a confidence surrogate and hype woman for those nervous about being in front of the camera. A producer can take responsibility for your appearance so you can focus on making a connection.
Once you know your story, you need to share your genius with the world. You’ve got to change your internal script and stop nitpicking about what may go wrong. Just be prepared and you’ll shine on camera. Remember, marketing isn’t about you. It’s about your prospect and how your services can help them. Instead of fearing rejection, think about the possibility of connection and acceptance. I would rather get judged on my appearance than to never share my gift to the world. People need to hear your thought leadership. Now go record some awesome content.
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