STORIES THAT WORK HARDER
A small business training program with message development, content creation, and pricing power to fuel the sales and marketing engine.
Our eight week virtual group program is a mix of video course content, virtual group training, peer accountability, 1:1 consulting services, and branded video content for your company. You’ll uncover the unique selling points of your brand, develop key messaging for communicating your brilliance, create social proof through video testimonials, and understand the pricing power you hold.
Walk away with clear messaging and the confidence to raise your prices.
This Program might be for you if…
- You’ve been working full time in your business for two years.
- You’re ready to get self-aware to define your value.
- You’re ready to stop charging for your time and charge what you’re worth.
- You want to make sales and marketing easier.
“My messaging has never been as clear as I can see it now.”
AnnaMarie Cua, The Beauty Box
Spring 2024 Cohort
DELIVERABLES
WHAT YOU Gain
Your story is the hardest one to tell. As a business owner, you must battle imposter syndrome, self-awareness, and self-esteem issues all at once.
Program details
COURSE OUTLINE
Time Commitment: 3-4 hours per week, 8 weeks
Weekly Structure
- 20 minutes worth of video training
- 1-2 worksheets or assignments
- 1.5 hour virtual group session
Program Support: Paired accountability partners, Slack channel, 1:1 consultation support
COURSE CURRICULUM
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Week 1: Onboarding
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Week 2: Target audience
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Week 3: Market research
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Week 4: Brand voice
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Week 5: Brand messaging
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Week 6: Outsource creative tasks
- Week 7: Value-based pricing
- Week 8: Program graduation
2025 Schedule
2025 Cohort 1 February 13 – April 10, Thursdays @ 12:30p-2:00p Full
2025 Cohort 2 May 8 – July 3, Thursday @12:30p-2:00p Currently Enrolling
*Future Cohorts to be scheduled depending upon interest
2025 Cohort 3* July 10 – September 4, Thursdays @ 12:30p-2:00p
2025 Cohort 4* October 9 – December4, Thursdays @ 12:30p-2:00p
Info Session
Attend a virtual program information session to ask your questions.
12p: January 24, 28, February 4, 7, 11 . Please register.
Hear from past participants
PROGRAM RESULTS
Comparing data from our onboarding and offboarding surveys, this program made a profound impact on brand messaging and communication during the sales and marketing process. Participants reported confidence levels during sales conversations has risen 50%. Participants also realized the following results:
More than tripled the impact of their marketing efforts to attract leads and close sales.
More than tripled their ability to align their messaging to different stages of the customer journey.
Increased clarity of messaging when communicating the value they bring to prospects.
Increased the uniqueness of their brand’s messaging against industry peers.
Increase in ability to communicate their brand's value consistently.
Meet your coaches
Owner and founder of Video Story Studio, Beth Menduni is a born story teller. Recognizing the impact a story can have, she launched her company in 2016 to help other businesses tell their story in a meaningful and impactful way.
Casey Brown, founder and president of Boost Pricing, is a self proclaimed Pricing Geek helping companies grow their margins by giving them the confidence to be fearless with their pricing and get paid what they’re worth.
READY TO GET PAID WHAT YOU’RE WORTH?
Scholarships for city of columbus residents
The Brand Sway program is being offered for FREE to 30 qualified Columbus Ohio business owners through a special grant from The City of Columbus’ Accelerate Columbus initiative.
To qualify, applicants must be a resident of the City of Columbus and be current with their city taxes, generating revenue, and have less than 15 employees.
Not sure if you’re a resident of Columbus? Use the Franklin County Auditor website or the Columbus Site Information Resource tool.
Valued at: $8,000
We hope you qualify for the scholarship. If you happen to not qualify, this program is valued at $8,000. Payment plans are available. Onsite video production is limited to Central Ohio businesses. Remote recording available for companies located outside of the area.
Frequently asked questions
What if I need to miss a group session? Life happens. We record all calls and add timecode notes for quick reference.
How much time do the modules take to complete? Participants average 2.5 hours to watch the course videos and complete the homework. Week 1 requires the most time to complete while weeks 3-6 are take half the time of week one.
Advice from past participants: Keep up to date on your homework. This is an iterative program. Each module builds off of the last to create a Message Manual.
Tell me more about the video: We get you on camera to communicate your value that you bring to your clients. Participants feature their videos on the home page of their website. Check out past participant videos.
Check out our information session video below for additional details on the program curriculum.
Still have questions? Drop us a line.
“Inspirational, motivating, accountability-driven, and a process that makes sense. The Brand Sway program provide simple yet powerful tools that are sequenced in a way that genuinely helps businesses. I am so grateful to be part of this and have already felt its impact.”
Emily Smith, Owner and CEO, Emily Smith Coaching