Brand Sway

Messaging for higher profits

Stories that work harder

A small business training program with message development, content creation, and pricing power to fuel the sales and marketing engine.

Our eight week virtual group program is a mix of video course content, virtual group training, peer accountability, 1:1 consulting services, and branded video content for your company. You’ll uncover the unique selling points of your brand, develop key messaging for communicating your brilliance, create social proof through video testimonials, and understand the pricing power you hold.

You’ll walk away with branded videos, clear messaging, and the confidence to raise your prices.

Brand messaging is vital to sales and marketing

  This Program might be for you if…  


  • You’ve been working full time in your business for two years.
  • You’re ready to get self-aware to define your value. 
  • You’re ready to stop charging for your time and charge what you’re worth. 
  • You want to make sales and marketing easier.

Time Commitment 3-4 hours per week, 8 weeks

Weekly Structure

  • 20 minutes worth of video training
  • 1-2 worksheets or assignments
  • 2 hour virtual group session

Program Support Paired accountability partners, Slack channel, 1:1 consultation support


  • Week 1: Onboarding

  • Week 2: Brand foundations

  • Week 3: Market research

  • Week 4: Brand voice

  • Week 5: Brand messaging

  • Week 6: Video editing

  • Week 7: Value-based pricing
  • Week 8: Wrap Up


  • Better messaging for higher profits
  • Identification of unique selling points
  • Learn to capture and use client testimonials to grow your brand
  • Learn simple video marketing tools for easy edits
  • Make persuasive sales proposals
  • Create targeted customer profiles
  • Receive professional videos talking about their brand’s value
  • Learn to handle price objections with confidence
  • Boosted confidence to communicate your value

 Cost: FREE 

The Brand Sway program is being offered for FREE to 21 Columbus Ohio residents through a special grant from The City of Columbus through their Accelerate Columbus program. 

2024 Spring Program March 21 – April 9 Thursdays @ 12:30p

2024  Fall Program September 19 – October 31  Thursdays @ 12:30p

Not sure if you’re a resident of Columbus? Use the Franklin County Auditor website or the Columbus Site Information Resource (CSIR) tool.

  Have questions or want to learn more?  

Check out our information session video below for additional details on the program curriculum.

Have more questions? Reach out to hello[at] with the subject line: Brand Sway Question. We promise we’re nice!

 Meet your coaches 

A headshot of owner and founder of Video Story Studio, Beth Menduni, wearing a blue top and maroon cardigan

Owner and founder of Video Story Studio, Beth is a born story teller. Recognizing the impact a story can have, she launched her company in 2016 to help other businesses tell their story in a meaningful and impactful way. 

Headshot of Casey Brown, owner and founder of Boost Pricing wearing a blue blouse

Casey Brown, founder and president of Boost Pricing, is a self proclaimed Pricing Geek helping companies grow their margins by giving them the confidence to be fearless with their pricing and get paid what they’re worth. 

“Your story is the hardest one to tell. As a business owner, you must battle imposter syndrome, self-awareness, and self-esteem issues all at once.

 Beth Menduni, Owner and CEO, Video Story Studio

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