Developing a Branded Tone of Voice

Developing a Branded Tone of Voice

You’ve probably heard of a brand book. If this term is new, a brand book is simply a brand style guide that outlines specific standards for maintaining brand identity across external and internal communications. A brand book typically defines your mission, target...
B2B Video Messaging that Performs and Converts

B2B Video Messaging that Performs and Converts

The best performing B2B videos have one thing in common: a message that resonates with its audience. That message matters more to your audience than a glamourous, glitzy, perfectly crafted video ever could. Why? Because the right message shows you understand what they...