by Beth Menduni | Aug 17, 2022 | Messaging
You’ve probably heard of a brand book. If this term is new, a brand book is simply a brand style guide that outlines specific standards for maintaining brand identity across external and internal communications. A brand book typically defines your mission, target...
by Beth Menduni | Dec 9, 2021 | Messaging
The best performing B2B videos have one thing in common: a message that resonates with its audience. That message matters more to your audience than a glamourous, glitzy, perfectly crafted video ever could. Why? Because the right message shows you understand what they...
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