GOING OFF SCRIPT TO COMMUNICATE VALUE

Here we share guidance on which type of video to make, what to say in it, where to put it, and how to track it. Plus we pull out the old theater chops to give you tips and tricks for nailing your next on-camera appearance.

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Developing a Branded Tone of Voice

Developing a Branded Tone of Voice

You’ve probably heard of a brand book. If this term is new, a brand book is simply a brand style guide that outlines specific standards for maintaining brand identity across external and internal communications. A brand book typically defines your mission, target...

Using Video for B2B Sales

Using Video for B2B Sales

The thing I love most about my B2B clients is they usually have a service, not a physical product, that they’re offering. But let’s pause . . . how do you know if you’re B2B since that’s the lens for this whole article? Simply put, B2B stands for business-to-business...

Where do I put my videos?

Where do I put my videos?

With a compelling story, you will capture your audience’s attention and make them fall in love with your brand. Without a plan, you are lighting your budget on fire. Video is expensive, so get it in front of the right people.

B2B Video Messaging that Performs and Converts

B2B Video Messaging that Performs and Converts

The best performing B2B videos have one thing in common: a message that resonates with its audience. That message matters more to your audience than a glamourous, glitzy, perfectly crafted video ever could. Why? Because the right message shows you understand what they want.

4 Ways To Crush It On Camera

4 Ways To Crush It On Camera

Unfortunately, if you don’t feel confident in front of the camera, it shows and the audience feels your discomfort. We want them to connect with you in a positive way, so here are my top tips that will help you gain confidence in front of the camera.

How to Pick the Right Video Partner

How to Pick the Right Video Partner

If you’re reading this, most likely your skill set is not in video production. You need to pick a producer that knows your audience and can guide you from production to distribution. You also want them creating multiple pieces of content out of one recording session. Whether you’re thinking of making a video or already have footage you’re not sure how to use, picking the right video partner creates more opportunities for your brand.

Diversity Behind the Camera

Diversity Behind the Camera

The thing that pisses me off most about the video production industry is the lack of diversity behind the camera. Storytime. I was lucky enough to secure employment out of college at a small boutique video production company with a female creative director and a...

Getting the Most out of your Video Investment

Getting the Most out of your Video Investment

Ever wrapped up a video project and thought, “Now what?” The production process was shiny and exciting, but months of time and thousands of dollars later, you sit and wonder how to get the most out of your investment. Whoops…that question should have been asked at the...

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