4 Ways To Crush It On Camera

4 Ways To Crush It On Camera

Your story is the hardest one to tell, but showing up and authentically sharing your message is a proven marketing strategy. Being on camera can be intimidating. It’s easy to fear being judged by others for what you’re saying or how you look.  Heck, sometimes I’m my...
How to Pick the Right Video Partner

How to Pick the Right Video Partner

Your video partner is the most important relationship you can have in the video marketing industry. Video is expensive, so it’s got to succeed. How do you pick the right partner? If you’re reading this, most likely your skill set is not in video production. You need...
Diversity Behind the Camera

Diversity Behind the Camera

The thing that pisses me off most about the video production industry is the lack of diversity behind the camera. Storytime. I was lucky enough to secure employment out of college at a small boutique video production company with a female creative director and a...
Getting the Most out of your Video Investment

Getting the Most out of your Video Investment

Ever wrapped up a video project and thought, “Now what?” The production process was shiny and exciting, but months of time and thousands of dollars later, you sit and wonder how to get the most out of your investment. Whoops…that question should have been asked at the...
Developing a Branded Tone of Voice

Developing a Branded Tone of Voice

You’ve probably heard of a brand book. If this term is new, a brand book is simply a brand style guide that outlines specific standards for maintaining brand identity across external and internal communications. A brand book typically defines your mission, target...