Be a Script Rebel: Break the Marketing Rules

The marketing rules for your business’s messaging—set by some ambiguous figure from your industry’s past—are bendable, breakable, and discardable. That’s right. I’m telling you to take that script that was handed to you by your industry predecessors, acknowledge it,...

What Videos Should You Make for B2B?

arketing to other business professionals (B2B) is different from marketing to consumers (B2C). Most of the videos we see on social media, television, and email are B2C content. We are all consumers of products and services, so we are often inundated with videos of...