4 Ways To Crush It On Camera

Your story is the hardest one to tell, but showing up and authentically sharing your message is a proven marketing strategy. Being on camera can be intimidating. It’s easy to fear being judged by others for what you’re saying or how you look.  Heck, sometimes I’m my...

How to Pick the Right Video Partner

Your video partner is the most important relationship you can have in the video marketing industry. Video is expensive, so it’s got to succeed. How do you pick the right partner? If you’re reading this, most likely your skill set is not in video production. You need...

Getting the Most out of your Video Investment

Ever wrapped up a video project and thought, “Now what?” The production process was shiny and exciting, but months of time and thousands of dollars later, you sit and wonder how to get the most out of your investment. Whoops…that question should have been asked at the...

The Video Multiplier Process: Increase your ROI

On average, a viewer needs to hear your message 7 times before your idea sticks. If you’re only making one video from a recording session, you are missing a huge opportunity. You already have the crew, location, and equipment, which are the most expensive parts of...

What Videos Should You Make for B2B?

arketing to other business professionals (B2B) is different from marketing to consumers (B2C). Most of the videos we see on social media, television, and email are B2C content. We are all consumers of products and services, so we are often inundated with videos of...