Diversity Behind the Camera

The thing that pisses me off most about the video production industry is the lack of diversity behind the camera. Storytime. I was lucky enough to secure employment out of college at a small boutique video production company with a female creative director and a...

Video analytics, what should I be tracking?

Video is a top attention-grabbing tool for B2B marketing, but marketing can feel like a guessing game. How do you know if your video is even performing? Most people advise you to track likes, shares, comments, and average watch times. These analytics are just numbers...