Brand Sway

Messaging for higher profits

Stories that work harder

A small business training program with message development, content creation, and pricing power to fuel the sales and marketing engine.

Our eight week virtual group program is a mix of video course content, virtual group training, peer accountability, 1:1 consulting services, and branded video content for your company. You’ll uncover the unique selling points of your brand, develop key messaging for communicating your brilliance, create social proof through video testimonials, and understand the pricing power you hold.

You’ll walk away with a branded video, clear messaging, and the confidence to raise your prices.

This Program might be for you if…

You’ve been working full time in your business for two years.
You’re ready to get self-aware to define your value.
You’re ready to stop charging for your time and charge what you’re worth.
You want to make sales and marketing easier.

“My messaging has never been as clear as I can see it now.”

AnnaMarie Cua, The Beauty Box

Spring 2024 Cohort

Time Commitment 3-4 hours per week, 8 weeks

Weekly Structure

20 minutes worth of video training
1-2 worksheets or assignments
1.5 hour virtual group session

Program Support Paired accountability partners, Slack channel, 1:1 consultation support

COURSE CURRICULUM

Week 1: Onboarding
Week 2: Brand foundations
Week 3: Market research
Week 4: Brand voice
Week 5: Brand messaging
Week 6: Creating a creative brief
Week 7: Value-based pricing
Week 8: Program Celebration

WHAT YOU GET

Better messaging for higher profits
Identification of unique selling points
Learn to capture and use client testimonials to grow your brand
Develop a creative brief for outsourcing marketing content to a freelancer
Make persuasive sales proposals
Understanding of how to talk to your target audience

A brand specific Message Manual
Receive professional videos talking about your brand’s value
Learn to handle price objections with confidence
Boosted confidence to communicate your value
Bonus: Learn simple video marketing tools for easy edits

Cost: FREE

The Brand Sway program is being offered for FREE to 21 Columbus Ohio residents through a special grant from The City of Columbus through their Accelerate Columbus program.

2024 Spring Program March 21 – April 9 Thursdays @ 12:30p

2024 Fall Program September 19 – October 31 Thursdays @ 12:30p
– Onboarding: September 12 | Offboarding: November 7th

Not sure if you’re a resident of Columbus? Use the Franklin County Auditor website or the Columbus Site Information Resource tool.

Tecca Thompson, Sacred Healing Spaces

“It just feels like I’m very supported through this program. I’m learning a lot and it’s definitely helping me to elevate my business.”

Amanda Kern, Emerald Creative Content

“Brandsway is the most transformative program that I have gone through so far. My business is already going to the next level. “

Maria Kammur, Sradaji

“This program has been a great use of my limited time and I really see a high value moving forward because I will have marketing assets and more confidence and knowledge to build these out after program completion, as our company continues to grow.”

Colette Harrell, Intentional Entertainment

“I have already recommended this program to other friends who have businesses. My one-on-one with Beth gave me clarity on my brand and voice, especially in my messaging.”

Have questions or want to learn more?

Check out our information session video below for additional details on the program curriculum.

Have more questions? Reach out to hello[at]videostorystudio.com with the subject line: Brand Sway Question. We promise we’re nice!

Meet your coaches

Owner and founder of Video Story Studio, Beth Menduni is a born story teller. Recognizing the impact a story can have, she launched her company in 2016 to help other businesses tell their story in a meaningful and impactful way.

Casey Brown, founder and president of Boost Pricing, is a self proclaimed Pricing Geek helping companies grow their margins by giving them the confidence to be fearless with their pricing and get paid what they’re worth.

“Your story is the hardest one to tell. As a business owner, you must battle imposter syndrome, self-awareness, and self-esteem issues all at once.“

Beth Menduni, Owner and CEO, Video Story Studio