Make sales easier
Consistent messaging converts
Messaging that clearly communicates your company’s offering and value will attract prospects ready to invest in your solution. Nervous sales conversations become a thing of the past, letting the team focus on answering questions and building a relationship of trust.
Storytelling Intensive
A cohesive messaging framework for marketing and sales
Your marketing isn’t about you. It’s about what your client needs to hear to take the next step into your engagment funnel. But your story is the hardest one to tell. We make the process simple by engaging in conversational exercises designed to provide a deep understanding of your audience, their needs, and how they talk about your solution to their problem. We focus on your company’s unique selling points and approach to restructure brand positioning and refine messaging to effectively enage your prospect throughout your engagement funnel and sales process.
“Video Story Studio is BOMB at strategy and helping business leaders find their true voice. They are a great coach and understand the unique needs of small businesses.”
Elizabeth Wangugi,
Exclusive Excursions
WHAT WE COVER
Our process flows through a conversational interview rather than structured exercises. All you have to do is show up. No homework or anything to prep because you are the expert on your business. We guide you through different topics, ask detailed questions, and mainly listen. Behind the scenes we synthesize the information and organize the information into a cohesive messaging framework that you can easily apply to your website, social media, and other marketing efforts. You walk away with your customized Message Manual.
Brand Foundations: Vision, mission, unique selling points.
Market Segmentation: Demographics, geographics, behavior, psychographics.
Audience Identification: Dividing the audience for marketing and sales teams.
Market Research: Loss aversion and framing.
Brand Voice: Guidelines and tone.
Brand Messaging: Unique and value packed.
Engagement Funnel: Targeted messaging and resources at every stage.
WHAT YOU GET
Custom Message Manual: A custom guide to your company’s voice and key value-based messaging segmented by audience and their location in the buyer’s journey. This guide outlines clear examples and provides a process to help sales and marketing teams communicate the company’s value consistently.
1:1 virtual sessions with a brand expert: Most brands need between 3 – 5 sessions. This is typically a 4 week engagement.
Written curriculum guides: Access to course materials used so that you can utilize them for a new product launch or expansion into new markets.
Clarity and confidence in your brand messaging: No more second guessing your messaging.
“I got stuck in my messaging and storytelling. It’s hard to have a 10,000 foot view of what to say. I couldn’t get there on my own. VSS made things clear with practical application and a shift in our language to make us relevant and responsive to the market.”
Jennifer Sconyers, Abundance Leadership Consulting
A $10k Investment*
*Pricing for small businesses. Larger brands require more consultation time.
Got QUESTIONS?
Book a call to get started.