STORIES THAT WORK HARDER
A small business training program with message development, content creation, and pricing power to fuel the sales and marketing engine.
Our eight week virtual group program is a mix of video course content, virtual group training, peer accountability, 1:1 consulting services, and branded video content for your company. You’ll uncover the unique selling points of your brand, develop key messaging for communicating your brilliance, create social proof through video testimonials, and understand the pricing power you hold.
Walk away with clear messaging and the confidence to raise your prices.
This Program might be for you if…
- You’ve been working full time in your business for two years.
- You’re ready to get self-aware to define your value.
- You’re ready to stop charging for your time and charge what you’re worth.
- You want to make sales and marketing easier.
“My messaging has never been as clear as I can see it now.”
AnnaMarie Cua, The Beauty Box
Spring 2024 Cohort
DELIVERABLES
WHAT YOU Gain
Your story is the hardest one to tell. As a business owner, you must battle imposter syndrome, self-awareness, and self-esteem issues all at once.
Program details
COURSE OUTLINE
Time Commitment: 3-4 hours per week, 8 weeks
Weekly Structure
- 20 minutes worth of video training
- 1-2 worksheets or assignments
- 1.5 hour virtual group session
Program Support: Paired accountability partners, Slack channel, 1:1 consultation support
COURSE CURRICULUM
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Week 1: Onboarding
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Week 2: Target audience
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Week 3: Market research
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Week 4: Brand voice
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Week 5: Brand messaging
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Week 6: Outsource creative tasks
- Week 7: Value-based pricing
- Week 8: Program graduation
2026 Schedule
Cohort 5 January 15 – March 12, Thursdays @ 12:30p-2:00p – Currently Enrolling
Cohort 6 April 9 – June 4, Thursdays @ 12:30p-2:00p – Currently Enrolling
Cohort 7 July 9 – September 3, Thursdays @ 12:30p-2:00p
Cohort 8 October 8 – December 3, Thursdays @ 12:30p-2:00p
Attend a Virtual Info Session
Every Tuesday @12:15 pm EST on Zoom
Hear from past participants
PROGRAM RESULTS
Graduates are more confident in executing their marketing, collaborating with professionals, and engaging in sales. Participants also realized the following results: 2025 Impact Report
%
Highest reported gain in sales confidence.
%
Nearly tripled their belief in their marketing’s ability to drive sales
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Average increase in message clarity, brand positioning, and marketing effectiveness.
%
Successfully raised their prices while in the program.
%
Expanded into new markets or expanded service offering.
Meet your coaches
Video Story Studio, Beth Menduni is a born story teller. Recognizing the impact a story can have, she launched her company in 2016 to help other businesses tell their story in a meaningful and impactful way.
READY TO GET PAID WHAT YOU’RE WORTH?
Scholarships for city of columbus residents
Full scholarships are available in 2026 for Columbus Ohio business owners through a special grant from The City of Columbus’ Accelerate Columbus initiative.
Apply today and indicate your interest in a scholarship. To qualify, applicants must be a resident of the City of Columbus and be current with their city taxes, generating revenue, and have less than 15 employees. Additional data surrounding job and revenue required for consideration. A $500 administration fee is required for all scholarship participants after they have been accepted into the program.
Not sure if you’re a resident of Columbus? Use the Franklin County Auditor website or the Columbus Site Information Resource tool to determine if you live within official city limits.
Program Value: $8,000
Payment plans are available. Onsite video production is limited to Central Ohio businesses. Remote recording available for companies located outside of the area.
Frequently asked questions
What if I need to miss a group session? Life happens. We record all calls and add timecode notes for quick reference.
How much time do the modules take to complete? Participants average 2.5 hours to watch the course videos and complete the homework. Week 1 requires the most time to complete while weeks 3-6 are take half the time of week one.
Advice from past participants: Keep up to date on your homework. This is an iterative program. Each module builds off of the last to create a Message Manual.
Tell me more about the video: We get you on camera to communicate your value that you bring to your clients. Participants feature their videos on the home page of their website. Check out past participant videos.
Check out our information session video below for additional details on the program curriculum.
Still have questions? Drop us a line.
“Inspirational, motivating, accountability-driven, and a process that makes sense. The Brand Sway program provide simple yet powerful tools that are sequenced in a way that genuinely helps businesses. I am so grateful to be part of this and have already felt its impact.”
Emily Smith, Owner and CEO, Emily Smith Coaching