Building a video brand for boost pricing
Multiplying content and increasing ROI. Casey Brown, President of Boost Pricing, is a masterful speaker, known for her engaging on-stage presence. Working together to pull from her catalog of presentations, we helped Casey create a MASSIVE queue of evergreen content to promote Boost Pricing as a video brand. By editing her pre-existing recorded presentations alongside footage captured in our studio, we created videos, graphics, photos, post captions, hashtags, and a posting strategy for multiple social platforms using three different call to action prompts that will lead Casey’s viewers straight to her. How’s that for an ROI?
Challenges
With the amount of content we created from multiple sources, we needed to stay organized. With our signature project dashboard, we developed an at-a-glance view of each video so not only our team, but Boost Pricing’s team could see what we were working on so nobody skips a beat.
Services
- The Quick Edit : Recycling multiple sets of video projects into content for social media, website, and email campaigns.
- Distribution and posting strategy
- Post-text, hashtags, descriptions, and blog content
- Branded motion graphics
- Closed captioning
Results
Loads of evergreen content. Pre-scheduled content that will last for months, requiring very minimal intervention or management. The content is sent out on a regular schedule, and strategically geared towards each audience for each platform.
“I have a lot of footage of me onstage reflecting my big personality and my content, which I think is pretty compelling. I’m so happy to have that footage turned into so many useful videos; I think videos of me interacting with an audience are much more powerful than me writing the same content in a well-written blog.”
Casey Brown, President of Boost Pricing