WOMEN OF COLOR RETAIL ALLIANCE
This video project had a heavy marketing lift with multiple objects to increase awareness to the nonprofit, grow its donor base, and engage more community partners to further its mission and impact. To highlight WOCRA’s mission of closing the gap for professional advancement and economic empowerment for women of color in the retail industry, this project focused on personal testimonies and stories of impact. The videos assets are shared in their sponsorship and fundraising initiatives, marketing campaigns for awareness building, promoting events and allyship in the industry.
Project Scope
After going through the Story Sketch identifying their target audience, messaging, talent opportunities, and distribution of the video product, we created a script and edited roughly 5 minutes of content to create an impact and event promotional video for WOCRA. To stretch their budget, attendee and participant testimonials were captured virtually.
Services
- Message development, footage capture training, virtual video recording, branded graphics package.