GREIF: Content Mining
Unearthing Hidden Value: Transforming untapped
video into a strategic content engine
The Challenge
Greif, a global industrial packaging leader, had a couple of years of video interviews and b-roll filled with valuable insights, but most of it went unused as the marketing team was challenged with dedicated capacity to review and repurpose the footage.
Our team helped Greif address this challenge through a structured, story-driven approach. We began with discovery sessions to clarify goals and constraints, then conducted a full audit of archived assets. All interviews and footage were transcribed, categorized, and tagged by theme, speaker, and project relevance. We built a master Excel library with timecodes and searchable keywords, and identified strong narratives that could be developed into videos.
“Working with the VSS on this project allowed the in‑house team to focus on higher‑value creative and strategy work. Following their process, it reduced our editing time by 75%.”
– Burke Mayne, Digital Designer/Video Editor at Greif
We established naming conventions, metadata standards, and archival best practices to create a scalable system. With this new structure, we surfaced recurring story themes such as technical reliability, customer partnership, and company culture, and assembled short, campaign-ready clips for social, email, internal use, and future marketing initiatives.
The Results
The result delivered a fully searchable content library, a repeatable workflow, faster content retrieval, and a stronger foundation for Greif’s ongoing storytelling and marketing efforts.
- Searchable Content Library: Greif now has a fully transcribed, organized library, enabling rapid retrieval of clips for sales decks, social campaigns, internal messaging, and leadership presentations.
- Repeatable Process: The new workflow can be applied to future shoots, quarterly content cycles, or ad hoc requests, ensuring consistency.
- Increased Efficiency: Content mining time has decreased significantly, allowing the marketing team to focus on strategy rather than manual review.
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Stronger Storytelling: Greif can now elevate authentic human narratives that reinforce brand trust, technical expertise, and cultural values.
- Improved Internal Alignment: The collaborative model increased buy-in from leadership and strengthened future video-driven campaign planning.
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This project transformed years of overlooked footage into a high-value strategic asset. By pairing organized workflows with story-first content mining, Greif regained control of its video archive and set the foundation for faster, more effective marketing and communication efforts. The system now in place ensures future footage is not only captured, but consistently leveraged supporting Greif’s ongoing growth, brand authority, and internal collaboration.