Easy 2 Clean Case Study
Turning Expertise into a Scalable Training Engine
Founder Crystal Hughey of Corporate Cleaning Inc. set out to turn decades of commercial and construction-cleaning experience into a training platform that helps new and growing cleaning operators price with confidence, standardize their processes, and scale without chaos. VSS provided a road map to build a course that’s practical, easy to implement, and supported by a reliable funnel that converts interest into enrollment.
The solution centered on a streamlined, multi-module curriculum built for real-world operators. Each module was designed as a quick, actionable lesson paired with checklists and SOPs so owners can immediately apply what they learn while using the same materials to train their teams. VSS guided the full course-creation process,
from outlining and recording techniques to platform selection and content organization, ensuring the system was simple to produce and ready to grow.
To drive consistent leads, we built a webinar-led funnel with an outcome-focused landing page, automated reminders, replay distribution, and a direct call-to-action to purchase the course. This created a predictable path from awareness to enrollment.
Results
The integrated strategy produced several tangible outcomes:- A scalable course library with a clear product ladder from free webinar to core modules to advanced tracks.
- Faster course production, supported by simple slide templates, batch recording, and streamlined editing.
- A repeatable enrollment system supported by automated emails and webinar replays.
- A clear, confident pricing narrative rooted in real operational value, saving owners time, reducing errors, and improving team satisfaction through standardized SOPs.