Brand Alignment Lab

Growth doesn’t have to be messy

When your business model, marketing, and messaging are in sync, growth feels natural. Designed for small business owners with patchworked systems, The Brand Alignment Lab brings together strategy, systems, and storytelling so your business feels cohesive, not chaotic. Grow sustainably with practical, actionable consulting that meets you where you are.

Brand Growth & Alignment Consulting

With nearly two decades of experience working across industries and organizations, and the past decade focused on small businesses, our approach is personal, strategic, and results-focused. We help you clarify your positioning and core message, align your business model with your marketing, and develop a growth path tailored to your vision and circumstances.

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Graphic: Understanding<br />
the root of the problem is crucial. </p>
<p>It’s too easy to find the right answer to the wrong question.

“Beth is my favorite business professor. She teaches practical application versus theoretical ability.”

Elizabeth Wangugi Founder, Exclusive Excursions | Architect of The Nap Concert

The Brand Alignment Lab Includes:

Holistic Brand & Business Audit: We uncover where things aren’t working, pinpointing invisible barriers and untapped opportunities.
Custom Strategy Roadmap: Receive clear, actionable recommendations (no generic playbook here) designed specifically for your business or nonprofit.
Quarterly Consulting Sessions: Ongoing accountability and refinement to keep you moving forward. Optional: Three month project sprint.
Flexible Support: From operations to messaging, automation to lead generation, we help where you need it most.

Is this for you?

You feel overwhelmed or unsure about your business direction
Growth has plateaued or your brand isn’t resonating
You’re launching, pivoting, or entering a new market
You want strategic, practical support, not just business “theory”
You value truth, collaboration, and real-world experience

Course Creation Case Study

Corporate Cleaning, Inc. successfully transformed practical expertise into a structured, scalable training platform. With a clear curriculum, automated funnel, and strong operational foundation, the program equips cleaning entrepreneurs to enter the industry with confidence. VSS provided a growth-ready system that will expand alongside its content library and audience.

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RESULTS

Business owners leaver their audit review session with clear, actionable strategies, greater marketing clarity, and renewed enthusiasm for the next stage of their brands.

Coffico African Beauty & Fashion

“There’s a direction for me to follow. There’s a map. I’ve already seen growth in the way I market and talk about my brand. My messaging is clearer, more consistent, and more aligned with what my ideal customer needs to hear. That clarity is leading me to more engagement and increased sales.

I’m growing more confident as a business owner, and I now have tools I did not have access to before.”
– A. Astrid Coffi, Founder of Coffico African Beauty and Fashion

Christian Villiage Academy

“Beth understood where I was trying to go with my training and coaching service. The experience was amazing. The audit allowed me to dream again. It helped me level set where I’m going and it connected me with other people and places and resources.”
– Essence Marsh, Founder of Christian Villiage Academy

Caroline Inspires

“Beth has helped me think about my business in a deeper way, in a more professional way, and to honestly take myself seriously, not just as a business owner, but as a storyteller.”
– Caroline Bennett, Founder of Caroline Inspires

Ready to get started?

Let’s start with a conversation. Reach out today for a discovery call and take the first step toward renewed clarity, stronger brand alignment, and sustainable growth.

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