WOMEN OF COLOR RETAIL ALLIANCE: PROJECT

Our goal for WOCRA’s production was to create impactful videos sharing stories of impact. We planned to capture attendee and participant testimonials virtually and edit together to create a video that meets their needs.

  Project Scope 

 

After going through the Story Sketch identifying their target audience, messaging, talent opportunities, and distribution of the video product, we created a script and edited roughly 5 minutes of content to create two videos for WOCRA to use in multiple areas of promotion.

  Services  

 

  • X day production
  • Closed captioning
  • Royalty-free music search and use
  • Branded graphics  
  • 2 rounds of edit

  Results  

 

Two videos totaling roughly 5 minutes of content: A promotional story to promote sponsorship, fundraising, and allyship and a standalone impact story for attendee audiences to promote events and show member testimonials. 

Awesome thing about VSS team and the project”

 

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