Ohio Urban Community action Network
(Formerly Ohio Urban Resources System)
Covid-19 Vaccination PSA Campaign
The goal of the project was to encourage vaccination against COVID-19 among Black communities and people of color. Deeply personal stories were captured from community leaders to address mistrust of the medical community which created the reluctance to receive the vaccine.
The VSS team traveled throughout Ohio to capture interviews with CEOs and Directors. To increase participates with the areas hit hardest by the pandemic, VSS offered virtually recordings to maintain social distancing protocols. We produced 23 stories in multiple formats that were shared across multiple social media platforms from each participating community action agency to reach multiple generations and diverse groups of people in urban communities.
The flexible recording efforts allowed OURS to meet 100% participation of their members.
While onsite, Video Story Studio captured additional footage for a future impact video story about the community action agencies’ response to COVID-19 and the housing crisis for playback at the OURS Annual Meeting.
“Video Story Studio’s guidance, storytelling, and caring personal touch helped us to create a highly influential and socially impactful series that is regularly viewed on our new YouTube channel.”
Yvonne Cherell, CEO of Ohio Urban Community Action Network