Brand Sway

Messaging for higher profits

Stories that work harder

A small business training program with message development, content creation, and pricing power to fuel the sales and marketing engine.

Our eight week virtual group program is a mix of video course content, virtual group training, peer accountability, 1:1 consulting services, and branded video content for your company. You’ll uncover the unique selling points of your brand, develop key messaging for communicating your brilliance, create social proof through video testimonials, and understand the pricing power you hold.

You’ll walk away with branded videos, clear messaging, and the confidence to raise your prices.

Brand messaging is vital to sales and marketing

  This Program might be for you if…  

 

  • You’ve been working full time in your business for two years.
  • You’re ready to get self-aware to define your value. 
  • You’re ready to stop charging for your time and charge what you’re worth. 
  • You want to make sales and marketing easier.
“My messaging has never been as clear as I can see it now.”

AnnaMarie Cua, The Beauty Box

Spring 2024 Cohort

Time Commitment 3-4 hours per week, 8 weeks

Weekly Structure

  • 20 minutes worth of video training
  • 1-2 worksheets or assignments
  • 1.5 hour virtual group session

Program Support Paired accountability partners, Slack channel, 1:1 consultation support

 COURSE CURRICULUM 

  • Week 1: Onboarding

  • Week 2: Brand foundations

  • Week 3: Market research

  • Week 4: Brand voice

  • Week 5: Brand messaging

  • Week 6: Creating a creative brief

  • Week 7: Value-based pricing
  • Week 8: Program Celebration

 WHAT YOU GET 

  • Better messaging for higher profits
  • Identification of unique selling points
  • Learn to capture and use client testimonials to grow your brand
  • Develop a creative brief for outsourcing marketing content to a freelancer
  • Make persuasive sales proposals
  • Understanding of how to talk to your target audience
  • A brand specific Message Manual
  • Receive professional videos talking about your brand’s value
  • Learn to handle price objections with confidence
  • Boosted confidence to communicate your value
  • Bonus: Learn simple video marketing tools for easy edits

 Cost: FREE 

The Brand Sway program is being offered for FREE to 21 Columbus Ohio residents through a special grant from The City of Columbus through their Accelerate Columbus program. 

2024 Spring Program March 21 – April 9 Thursdays @ 12:30p

2024  Fall Program September 19 – October 31  Thursdays @ 12:30p
– Onboarding: September 12 | Offboarding: November 7th

Not sure if you’re a resident of Columbus? Use the Franklin County Auditor website or the Columbus Site Information Resource tool.

Tecca Thompson, Sacred Healing Spaces

“It just feels like I’m very supported through this program. I’m learning a lot and it’s definitely helping me to elevate my business.”

Amanda Kern, Emerald Creative Content

“Brandsway is the most transformative program that I have gone through so far. My business is already going to the next level.

Maria Kammur, Sradaji

“This program has been a great use of my limited time and I really see a high value moving forward because I will have marketing assets and more confidence and knowledge to build these out after program completion, as our company continues to grow.”

Anna Bitters, Anna Bitters Coaching

“Entrepreneurs learning from other entrepreneurs is validating. Because when you’re doing it all yourself, or even with a small team, it feels like you’re never doing enough, you’re not good enough. And when you hear other entrepreneurs talk about those same struggles and pain points, it’s like, Oh, I’m not alone. And having that support moves you forward faster.”

Colette Harrell, Intentional Entertainment

“I have already recommended this program to other friends who have businesses. My one-on-one with Beth gave me clarity on my brand and voice, especially in my messaging.”

AnnaMarie Cua, The Beauty Box Columbus

“I think if you have a dream inside of you a passion that you are trying to turn into a business, you should take this program so you can learn your value and what you really have to offer and bring to the world or whatever space you’re trying to enter.”

 Meet your coaches 

A headshot of owner and founder of Video Story Studio, Beth Menduni, wearing a blue top and maroon cardigan
Headshot of Casey Brown, owner and founder of Boost Pricing wearing a blue blouse

Owner and founder of Video Story Studio, Beth Menduni is a born story teller. Recognizing the impact a story can have, she launched her company in 2016 to help other businesses tell their story in a meaningful and impactful way. 

Casey Brown, founder and president of Boost Pricing, is a self proclaimed Pricing Geek helping companies grow their margins by giving them the confidence to be fearless with their pricing and get paid what they’re worth. 

  Have questions or want to learn more?  

Check out our information session video below for additional details on the program curriculum.

Have more questions? Reach out to hello[at]videostorystudio.com with the subject line: Brand Sway Question. We promise we’re nice!

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