Boost pricing: speaker reel
The project’s goal was to showcase CEO Casey Brown’s presentation style and authority in the pricing field to meeting planners looking for a killer keynote. Speaking engagements increase visibility for the company and provide connections with ideal clients in need of the service and training Boost Pricing provides.
We combed through six hours of existing presentation content, mining the right story of pricing power that both acknowledged the audience’s fear and encouraged confident decision making.
An onsite recording of Casey discussing key points of her talk as a way to transition between segments.
We knew a longer video was needed to share deep pricing concepts, so the video needed to maintain high energy with content power punches to keep the audience (meeting planners) engaged. Asking someone to watch a five minute marketing video is unheard of in other industries. To do this, we developed a branded motion graphics package for transitioning between footage, quote elements, and photographs as well as merging multiple music tracks to add emphasis.
- Half day onsite recording with multiple cameras
- Brand photography with behind the scenes footage
- Footage mining, storyboard, and story build
- Video edit
- Custom branded motion graphics package
A clear and concise speaker reel that evoked excitement and portrayed Casey Brown as a knowledgeable and powerful speaker.
“The VSS team’s desire to have a deep understanding of what we do and how we do it is much appreciated. They get us and make content to communicate our value.”
Casey Brown, President of Boost Pricing